With 90% of its population using the internet, Denmark has one of the highest internet usage penetration rates in the world. A study by EPiServer in April of last year found that 64% of customers use discussion forums to research products before buying online, and over 40% only purchase goods and services online if the shop is in Danish.
Why translate your website into Danish?
Denmark is experiencing the fastest growth in internet shopping in Europe, despite the recession.
Danish is spoken as a native language by about 6 million people.
More than 40% of Danish internet users - 3 million people - do not buy from e-commerce sites in another language.